On April 10th, more than 1,000 farmers gathered in Ahmedabad for a high-level seminar co-hosted by Gujcomasol and IFFCO (Indian Farmers Fertiliser Cooperative Limited) — two of India’s most influential agricultural cooperatives. Backed by the Gujarat state government and four agricultural universities, the event was part of India’s official policy shift toward regenerative farming.

The event, developed in collaboration with MNG focused on implementing field-proven, mineral-based solutions that reduce chemical dependency, rebuild soil structure, and support large-scale regenerative farming across India.

Natural farming is no longer a fringe idea. It is now integrated into national agricultural policy, with over 8 million Indian farmers already registered in natural farming programs and new incentives rolled out across states like Gujarat, Andhra Pradesh, and Himachal Pradesh. Gujcomasol’s statewide program — backed by government and academia — is one of the largest such efforts to turn regenerative farming into mainstream practice.

As part of this effort, MNG will support implementation on the ground, providing proven mineral-based products, UI educational tools, and field-based training to help farmers make the transition at scale.

A State-Endorsed Event Rooted in Action

Hosted at Ahmedabad’s Town Hall, the seminar brought together farmers, agritech leaders, researchers and policymakers. Every detail was designed to inform, equip and activate change.

Viktor Sukau, MNG’s Founder and Chief Scientific Officer, introduced the company’s regenerative system, focusing on how mineral-based inputs restore soil health and crop resilience. A Gujarati interpreter made sure every farmer could follow, question and engage.

In parallel, IFFCO’s top leadership — including Chairman Dilip Sanghani and Managing Director Dr. U.S. Awasthi — emphasized the role of micronized fertilizers in improving crop quality, boosting yields, and reducing environmental impact. Their presentation further reinforced India’s nationwide commitment to scaling sustainable inputs through both innovation and public-private collaboration.

Each participant received a custom MNG kit with product samples, bilingual booklets and a step-by-step usage guide tailored to local crops and field conditions. Among the highlights — individual 20-gram sachets of key MNG products, designed for hands-on trial and ease of first-time use.

Preparation for the event began days earlier. MNG’s on-ground team traveled ahead of time to coordinate logistics, stage materials, and set up distribution. From print-ready brochures in Hindi and Gujarati to educational display units and sample packaging, everything was built for clarity and usability.

But this wasn’t a one-day seminar. It launched an ongoing field program. Post-event, the team conducted targeted farm visits across Gujarat to observe how farmers applied the products and to gather early feedback. One of the first pilots — a visit to a local potato farm with MNG's expert — showcased how the micronized minerals interact with native soil conditions and cropping cycles.

Local Proof Meets Global Purpose

This event made one thing clear — MNG is not just offering a product. It’s offering a working system.

Farmers weren’t asked to trust science in theory. They saw results already tested across Gujarat and beyond.

Field trials in multiple Indian states showed consistent impact: stronger crops, healthier soil, and fewer chemical inputs.

On tea plantations, farmers recorded up to €850 in additional profit per hectare thanks to improved immunity and reduced disease pressure. Wheat and cotton growers reported stronger soil structure and sustained yields with fewer chemical inputs.

One of the most overlooked factors in India’s agricultural reform is not what farmers add but what they manage to preserve. In water-stressed regions, MNG’s Aquasave introduces a shift from irrigation to moisture retention. The soil acts as a living reservoir, holding water below the surface and releasing it gradually when crops need it most. This change strengthens drought resilience and redefines how farms withstand climate pressure.

And that’s what made the moment matter: during the event, Gujcomasol publicly confirmed MNG’s field success — calling it a viable path to scale regenerative farming with measurable benefit.

A Shift That Resonates

At the heart of MNG’s philosophy is a simple, enduring motto: “Nature helps nature”. This wasn’t just a phrase on banners. It became the foundation of everything that happened in Ahmedabad. It shaped conversations, grounded the product’s scientific logic, and echoed in the reactions of the farmers. It captured what the entire transition to natural farming is about: restoring balance, working with the land instead of against it, and building systems that protect both crops and people for the long term.

This message resonated because it’s not abstract. It connects to what farmers see every season: the land getting tired, the input bills rising, the harvests becoming harder to predict. It also aligns with India’s long-term agri-policy goals: less chemical reliance, more digital precision, and a pivot toward crops with higher nutritional value and lower water demand.

What Grows After the Event

This moment marks more than participation. It confirms long-term integration. MNG is now part of Gujcomasol’s statewide initiative to make regenerative agriculture a practical reality. The program includes district-level trials, partnerships with four agricultural universities, and on-the-ground training designed around real farmer needs.

This is not a visibility campaign. It is a working system, designed to activate real change at scale. MNG’s team has already begun coordinating farm visits, gathering direct feedback from farmers, and planning district-level demonstrations to showcase impact in real conditions. Educational materials — from bilingual brochures to simplified booklets — are being finalized to support adoption. Product kits and field-use guides have been distributed, with localized follow-up scheduled across regions.

Every piece is now in motion. What began with logistics, outreach and translation is evolving into a long-term support system.

With verified performance, local-language materials, and government-aligned distribution, MNG is not just part of India’s agricultural transition. It is helping deliver it, field by field, season by season. Long-term soil moisture retention is no longer a complementary practice. It is a core condition for sustaining agriculture under climate stress.

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